For example: if you Google any subject - such as "Democrat", Google could choose to return all positive articles, all negative articles, examples of criminal/saint Democrats, etc. By appropriately choosing demographics, Google could rule the world.
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Google can select/choose what pieces of knowledge are disseminated - to social/cultural/religious groups, etc - down to individuals themselves. Such power allows Google to create multiple realities at will. Reality is merely our knowledge of the world as it is provided to us.
@CincinnatusBTC Absolutely not. Newspapers could not be tailored for each and every individual who read them. You're missing the point.
@hojomofo It's a fucking example.
@DystopiaToday Does it matter?